Apply at the upper lash line
A very small amount is placed along the skin where the upper eyelashes emerge. Excess liquid is removed to limit spread beyond the intended area.
Latisse information for Australia
Mylash has specialised in eyelash growth since 2007. Learn what Latisse is, how bimatoprost works and what results you may expect. If you wish to order we will then take you to Mylash.org.
For visitors in Australia · Orders are completed securely on Mylash.org
A clear starting point
Latisse is the American brand name most people recognise. Its active ingredient is bimatoprost 0.03%. It is applied carefully at the base of the upper eyelashes and acts on the eyelash growth cycle.
Australians often search for Latisse eyelash serum even when the available treatment is described by the active ingredient rather than the American brand. This site explains that difference.
Understand Latisse and bimatoprost →Digital image analysis from the pivotal 16 week Latisse study. These are group averages and individual results vary.
The active ingredient
Bimatoprost is a prostaglandin analogue. Its effect on eyelashes was first noticed when it was used as an eye treatment. The lashes became longer, fuller and darker. This observation led to controlled trials of bimatoprost applied at the upper lash line and to the development of Latisse.
It is not a conditioner that adds a coat to the lash in the way mascara does. It acts below the skin at the hair follicle. This means the change is gradual because the eyelashes must grow.
How it works
Bimatoprost changes the behaviour of the eyelash follicle. The visible result takes time because the lash itself still has to grow.
A very small amount is placed along the skin where the upper eyelashes emerge. Excess liquid is removed to limit spread beyond the intended area.
Bimatoprost increases the proportion of follicles in the active growth phase and can extend the time a lash continues growing.
Length is often noticed first. Fullness and darkness build over the following weeks with the main result assessed at week 16.
Names explained
| Name | What it means | What to remember |
|---|---|---|
| Latisse | A recognised American brand of bimatoprost 0.03% presented for eyelash hypotrichosis. | It is a brand name rather than a different active ingredient. |
| Bimatoprost | The active molecule that produces the eyelash growth effect. | Concentration, formulation and the way it is supplied still matter. |
| Mylash | An established eyelash growth service and information source founded in 2007. | Mylash.biz explains the treatment and sends orders to Mylash.org. |
Across Australia
Many people in Australia use the word Latisse when searching for a bimatoprost eyelash growth treatment. Brand availability and delivery routes can change so the current ordering information is kept on Mylash.org.
This is the same route whether you are searching from Sydney, Melbourne, Brisbane, Perth, Adelaide or elsewhere in Australia. You can read the information here first and then continue when you are ready.
See how ordering works →A realistic timeline
The effect is beginning at the follicle but visible change may still be subtle.
Some people begin to notice added length and a darker lash line.
Fullness becomes easier to see as more lashes progress through growth.
This was the main assessment point in the pivotal clinical study.
If treatment stops the eyelashes gradually return towards their previous appearance as they complete their normal growth cycle.
Results in context
A successful result is normally a change in the person’s own eyelashes. They may look longer, fuller and darker but the precise balance differs between people.
Before and after pictures are useful but they should be read carefully. Lighting, mascara, camera angle and the point in the natural lash cycle can all alter appearance.
View Mylash before and after pictures →Important to know
The most commonly reported effects are itching, redness, irritation or darkening of the skin close to the application line. Unwanted hair can grow where liquid repeatedly touches other skin. More significant eye reactions are less common but should not be ignored.
Anyone with an eye condition, previous eye surgery or treatment that changes eye pressure. We have all of our clients complete a medical form which is reviewed by a doctor before proceeding. If you are unsuitable for treatment then you would not get charged.
Read the detailed safety overview →Common questions
Latisse is bimatoprost ophthalmic solution 0.03% supplied for use along the upper eyelash line. It was developed for people with inadequate or sparse eyelashes and increases lash length, fullness and darkness.
Bimatoprost is the active ingredient. Latisse is a particular brand and presentation. This is why searches for bimatoprost lash serum and Latisse often lead to information about the same active molecule.
Mylash.biz is an information site and does not process orders. Our order links continue to Mylash.org where current pricing, eligibility and delivery details are displayed before you proceed.
Calling Latisse illegal is misleading. Latisse is an American brand name for bimatoprost 0.03% and the same brand is not marketed in every country. Brand availability and supply routes differ so the current ordering information is shown on Mylash.org.
Some people see an early change after about four weeks. The most complete result is normally judged at 16 weeks. It is a gradual process rather than an instant cosmetic coating.
No. The effect reduces gradually after stopping because treated lashes shed naturally and are replaced by lashes growing without bimatoprost.
Continue when ready
View the current service, price and delivery information on the main Mylash website.